About Me
Elfarina co-founded Elf Coaching in 2009 with the purpose of delivering custom designed experiential and executive education programmes which demonstrate the best combination of Asian values with leading global practices in the areas of human capability and leadership with a focus on Coaching, Leadership Development, Innovation and Partnerships. Elf Coaching is currently CRR Global's Alliance Partner in APAC for Singapore & Malaysia, Philippines, Australia and New Zealand.
Elfarina is Faculty and Coaching Supervisor of CRR Global for ORSC programs as well as Faculty of CTI for Co-Active programs; both of which are leading ICF Accredited coaching training schools in the fields of individual and executive, systems and team coaching. She is an Associate Coach and Facilitator with the Singapore Civil Service College working with various Ministries, Agencies, Statutory Boards and public institutions. She is also an Adjunct Faculty with NUS Lee Kuan Yew School of Public Policy, delivering Executive Education programs from Singapore to Kingdom of Saudi Arabia.
Elfarina is deeply integrated in the coaching community in Asia. She was the Team Coach for current Executive Committee of ICF Singapore and was the 2nd Vice President of ICF Singapore (2013-2014). She co-organized Asia Pacific Coaching Conference 2012. Elfarina holds a Masters of Science in Innovation and Bachelors in Business Management. Her Master’s thesis focused on “Coaching for Innovation in Asia”. She is a Mentor for the Postgraduates and Undergraduates of Singapore Management University.
Elfarina had received International Awards in honour of her excellence in the field of the coaching industry. She is a recipient of the Global Leadership Coaching Award by the World Coaching Congress and International Coach Federation Cultural Competency Scholarship Award.
As an author, she has contributed to the book “Catalyst for Change - Chinese Business in Asia” with a chapter on “In Search of ‘Asian’ Conceptions of Leadership with focus on Mindfulness” published by World Scientific Publishing. She has also co-authored a conference paper with her client on the successful case study on “Improved Employee Retention Through Active Engagement and Focused Action”.